Think!
Brainstorm about your product, your customer and your market.
How are your visitors going to find your site?
Select a domain name
Domain names that include proper nouns or keywords are important!
Ex: If your business name is Qwerty3, consider purchasing a domain name
that is more descriptive of the product or service to be listed on your website.
Determine website content and site structure.
Write copy with keywords throughout.
Plan pages using real keywords in file names rather than products.htm etc.
Page Titles (HTML coded title) should be specific and unique within each page/file.
Prepare and implement a list of META keywords for each page
Write and implement a short META description for each page
Prepare files with above Titles, Meta Tags, and relevant file names.
Write page copy to match above using the keywords throughout.
5-20% keyword density is recommended.
Program your web pages using simple "approved" and accessible HTML code.
Programming using the most strigent code standards is the best way
to ensure Search Engines can understand and properly categorize your content.
Make bold a few important keywords and use heading tags in page copy - sparingly.
Link keywords in your text to detail pages, within your site or off-site.
IMG and ALT tags must be used properly
Seperate non-related themes or topics.
Build an additional website rather than display widely varied content.
Select optimal categories/directories
use Yahoo and the Google/DMOZ Open Directory to for your site to be placed.
If you can't narrow it down to two categories, your site is too broad - consider more focus.
Use no tricks! no cloaked pages, no hidden text, etc.
There is no substitute for honest, diligent marketing practices.
And there are no magic bullets schemes that will help sustained business growth.
SPAM - don't even think about it!
You can't/shouldn't "spam" Google any more than you should spam via email.
you will not be successful if you try.
Validate your site before submitting it to any engine or directory.
Being rejected from a listing is far more hurtful (and maybe permanent)
than waiting an extra day to fix programming faults.
